Paid Content Session IP: Except For Anime & Videogram 　Pre-recorded

How Are Manga “Original Art Exhibitions” and “Special Exhibitions” Created? — The Organizational Framework and Practical Case Studies Behind Bringing Concepts to Life

Speakers

Masayuki Nukaga　Expert, Convention Department / IP Business Promotion Producer, Sunshine City Corporation

Sounosuke Morita　Deputy General Manager, Cultural Projects Department II, Media Business Division, The Asahi Shimbun Company

Haruhisa Shiraishi　General Manager, Content Business Department, MATSUYA CO., LTD.

Moderators

Yasuhiro Yamauchi　Deputy Director (Board Member), MANGA GENERAL RESEARCH INSTITUTE

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Since the 2010s, the number of manga art exhibitions and special events has been on a steady rise.

Originally held by publishers primarily as fan appreciation events, these exhibitions have evolved into commercial entertainment entities. At the same time, cultural exhibitions organized by public institutions are also expanding, leading to a diverse range of involved businesses and creators.

In this session, we invite three established companies with extensive experience in organizing commercial exhibitions, not limited to manga. We will discuss the path to realization and the frameworks required to launch manga art exhibitions, exchanging ideas on how these projects are brought to life.

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Profile *All Profiles Are From The Time Of The Event

Masayuki Nukaga

Since joining Sunshine City in 1997, I have been involved in the planning and production of various events, including comedy, music, and street performances. After working in the Corporate Planning Department, I moved to my current division in 2006.

Following my experience in sales for convention halls and producing horticultural exhibitions, I began working on co-hosted anime events around 2010. Currently, my primary focus is producing manga and anime exhibitions and events launched at Sunshine City, as well as expanding these exhibitions to other areas outside of Tokyo.

Sounosuke Morita

Born in Chiba Prefecture in 1978. I joined The Asahi Shimbun Company in 2003. After working in the Advertising Sales Division, I transferred to the Cultural Projects Department in 2020, where I specialize in exhibition projects.

Currently, I am a member of Cultural Projects Department II, which focuses on entertainment content such as manga, anime, and picture books, organizing over 30 exhibitions annually. In addition to the exhibition business, I serve as the licensing point of contact for merchandise and events related to horror manga artist Junji Ito, managing various events and merchandising operations.

Haruhisa Shiraishi

Born in Tokyo in 1966. I rejoined my current department for the third time in 2015. Based at Matsuya Ginza, a department store in Tokyo, I plan, manage, and produce approximately 20 exhibitions annually, primarily featuring manga, anime, characters, and picture books. I also handle the sales and organization of traveling exhibitions to other department stores and museums throughout Japan.

Recent major exhibitions I have worked on include Demon Slayer: Kimetsu no Yaiba Total Concentration Exhibition, Haikyu!! The Dumpster Battle Exhibition, WIND BREAKER Exhibition, Blue Exorcist Exhibition, The Apothecary Diaries Exhibition, and Medalist Exhibition.

Yasuhiro Yamauchi

Born in 1979. I earned an MBA in Accounting from Hosei University’s Graduate School of Innovation Management.

In 2009, I formed “Manganight,” a unit focused on fostering communication through manga. In 2020, I established the General Incorporated Association Manganight, where I lead initiatives to promote “Manga and Learning,” operate facilities (supported by The Nippon Foundation), and manage exhibition projects.

I currently serve in multiple roles, including Representative of Rainbow Bird LLC, a planning agency specializing in the manga field; Representative Director of the Saito Takao Gekiga Cultural Foundation; Part-time Lecturer in the Department of Manga at Tokyo Polytechnic University’s Faculty of Arts; and Auditor for the Japan Society for Studies in Cartoons and Comics.

My co-authored books include How to Build the Strongest Business Team Learned from ONE PIECE (Shueisha) and 100 Educational Manga for Life and Study (Bungeishunju).