Paid Content Session IP: Except For Anime & Videogram 　Pre-recorded

Latest Trends in Live Events, Retail, and Exhibitions: Presentation that Resonates with Fans

Speakers

Rikiya Kurimata　Editor-in-Chief, IP Bookstore / General Manager, IP Bookstore Shibuya & Osaka, IP Production Division, Culture Convenience Club Co., Ltd.

Shiori Ishii　Chief Planner, CMI Center, Tanseisha Co., Ltd.

Moderators

Takeshi Kikuchi　Director (Representative Director) of the MANGA Research Institute (General Incorporated Association)

To our viewers：Please complete the survey at the link below.

https://forms.gle/us448KXQDFk5XK5r5

——–

Session Overview: While there are many initiatives linking IP to exhibitions and sales, there is a growing demand for well-designed “added value” in presentation methods that convey fresh appeal. However, achieving this presents challenges, including the need for high proficiency, design sense, coordination skills, and the ability to build trust with rights holders. In this session, we will discuss these challenges and solutions with frontline players who are implementing innovative initiatives.

Agenda:
1. Latest Case Studies

・Introduction to “IP Bookstore” Initiatives :Rikiya Kurimata
・Tanseisha: “Nijigen no Mori” and “Overseas Pop-up Shops” :Shiori Ishii

2. Creating Unique Experiential Value

・The IP Bookstore Case: Challenges, content selection, and the evolution of strategy (initial concepts vs. current changes).
・How to Create Planning that Resonates with Fans
・Balancing Budget and Creative Vision

3. Future Outlook (15 min)

・Tanseisha: LBE (Location-Based Entertainment)
・The Future of IP Bookstores

——-

Profile *All Profiles Are From The Time Of The Event

Rikiya Kurimata

I joined the company in 2007. By producing numerous hits through reprint projects and original novel concepts, I became known in the industry as the “Master of Strategy” (Shikake Bancho).

In 2024, coinciding with the renewal of SHIBUYA TSUTAYA, I produced the “IP Bookstore,” a retail space specializing in creative engagement strategies. I was also selected for the Forbes JAPAN CULTURE-PRENEURS 30 for 2025.

Since 2018, I have served as a guest commentator for the “Next Manga Awards” (Tsugi ni Kuru Manga Taisho) and I write comic columns for various magazines. Currently, I continue to drive customer expansion and sales innovation, primarily in the publishing and 2D IP sectors.

Shiori Ishii

Since 2014, I have worked in the SE Division (currently the SE Department, Commercial Space Division), specializing in supporting multi-store expansion.

After spending four years in on-site management, I gained experience in sales and project management. In 2021, I transferred to the CMI Center, where I oversee diverse solution development, sales promotion, and planning.

My major projects include Nijigen no Mori × Demon Slayer: Kimetsu no Yaiba “Night Walk: The Path to the Infinity Castle,” Nijigen no Mori “BLEACH THE NIGHT WALK WARFARE,” and the BLEACH 20th Anniversary Exhibition “BLEACH EX.”

Takeshi Kikuchi

I served as the Director of the Tokiwaso Project starting in 2010, worked as the Secretariat for the launch of the Kyoto International Manga Anime Fair in 2012, and launched the website “Man-navi” in 2017. Throughout my career, I have been involved in numerous planning and operational roles for manga-related businesses.
In March 2024, I established the MANGA Research Institute (General Incorporated Association), which serves as the operating body for IMART (International Manga Anime Relation Trade, launched in 2019), and I took on the position of Representative Director.
Currently, I am working to develop IMART into a global manga and anime conference, while also aiming to establish an annual IP market survey for the industry.
[Works]
note: “Manga Industry News Summary”
Solo Publication: “Manga Business”
Co-authored: “E-Book Business Research Report 2023-25”

Sessions