Yukari Saito

Assistant Manager, Content Department, viviON, Inc.

I started my career as a BL comic editor at the former Biblos (now Libre) immediately after graduation. Later, at Enterbrain (now KADOKAWA), I led the editorial direction for female-oriented comics for many years, including launching the BL label “B’s-LOVEY COMICS” and the otome label “B’s-LOG COMICS,” contributing to the genre’s growth from a creator’s perspective.

In 2017, I shifted my focus to the digital book industry. I gained practical experience on the distribution side—delivering content to readers—by managing “Rakuten Manga” at Rakuten, and later overseeing store operations for “Book Pass” and “Reader Store” at Booklista.

Since joining viviON, Inc. in August 2023, I have been pursuing the potential of female-oriented content by leveraging my dual experience in both “creating” and “selling,” spanning doujin, commercial publishing, and digital distribution.

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