Paid Content Session IP: Except For Anime & Videogram 　Pre-recorded

New Developments Following the Launch of External Payments

Speakers

Kazuo Nomura　General Manager, Platform Business Center, Content Business Division, Fuji Television Network, Inc.

Yusuke Hirata　CEO of Repro Inc.

Tomofumi Inagaki　Client Partner Manager, Facebook Japan G.K. (Meta)

Moderators

Atsuo Nakayama　Entertainment Sociologist / Researcher, MANGA Soken

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The “Act on Promotion of Competition for Specified Smartphone Software” (commonly known as the Smartphone Act) is scheduled for full enforcement in December 2025. While external payment systems are emerging as a viable option for app providers, many practitioners still lack a clear understanding of the necessary preparations and responses.

In this session, we will explore the global background behind the enactment of this legislation and discuss key considerations for app providers in the entertainment and digital comic industries when considering the adoption of external payments.

Agenda:

・Overall Industry Trends & Environmental Changes Post-Smartphone Act (Nakayama)
・Domestic Framework for External Payments: Pros & Cons (Hirata)
・Expectations and Challenges of External Payments from a Business Operator’s Perspective (Nomura)
・Advertising Strategies Adapted for External Payments (Inagaki)

Panel Discussion

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Profile *All Profiles Are From The Time Of The Event

Kazuo Nomura

Born in Sapporo, Hokkaido in 1974, I graduated from Chuo University.

After working at NTT Docomo, where I was in charge of planning and developing new businesses such as “1Seg” (mobile broadcasting), I joined Fuji Television in 2005.

In 2012, I took charge of the FOD (Fuji TV On Demand) business as the executive in charge of operations. I was appointed General Manager of the Platform Business Division in 2023, and I have served in my current position as General Manager of the Platform Business Center since 2025.

Currently, I oversee the FOD, Pay TV, and Digital Media businesses. I also serve as a producer for original dramas such as Sweet Revenge and Love Concierge (Love Hotel no Ueno-san), as well as original variety shows including Mecha-Mecha Yurunderu!, 360-degree VR Idol Swimming Competition, and Arinoya Shoten.